The Story


The idea that sparked REAX emerged from a decade of interacting with customers and reviewing product at RevZilla. To cultivate that bolt of inspiration, a new product development team was formed under COMOTO (the parent company of RevZilla and Cycle Gear). The goal was motorcycle gear that does what it’s designed to do without trying to be anything it’s not. The right blend of function, protection and a clean, understated look was where we arrived. Focused and without fluff, the REAX brand was born.

After a collective lifetime on two wheels coupled with continual conversations with other riders, we knew what we were looking for in our own gear. So we created it. We developed these products in-house from start to finish—because that’s the only way we’d be proud to stand behind it.

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